Every April BSAVA Congress delivers a cutting edge programme of over 450 lectures and practical sessions at The ICC and Arena Birmingham. Alongside the lectures, over 200 of the industry’s finest companies exhibit.
Medivet, one of the exhibitors, wanted to draw people to their stand and engage them because let’s face it, exhibitions aren’t always an exciting day out. Their mission: To treat you and your pets as members of their family, they aim to deliver amazing client and patient care in order to become the nation’s favourite vet.
Medivet wanted to create a great photo opportunity to collect potential customers information during a trade show. They required a quick and reliable way to take a photo and allow the customer to enter details on-screen. Sharing onto social media is also important in this activation.
Our Reakt team worked alongside Medivet to develop an exciting campaign and settled on the idea of a hot air ballon themed ultimate selfie pod with branded prints. And it gets better, for the photo people had to climb into a full size hot air balloon basket which looked awesome in the photos.
By having their photo taken and sharing on social media, people were entered into a random prize draw which was built into the software. A number of people (pre-determined by Medivet) won a golden ticket which entitled them to a free hot air balloon flight!
The Medivet stand was extremely popular and a steady stream of people loved having their photo taken in the basket and engaged with staff on the stand. People were happy to answer the pre-determined data capture questions as they were involved in the photo booth experience and the possibility of winning the flight meant they wanted to participate without pressure from the Medivets.
Branded prints maximise brand exposure and the overall positive experience was fantastic exposure for Medivet as well as producing invaluable content for use online and on social media channels.