Ikea
Who are Ikea?
IKEA is a globally recognised home furnishings brand known for its stylish yet affordable furniture and innovative designs. Founded in Sweden in 1943, IKEA has expanded worldwide, offering customers a unique shopping experience with its iconic blue and yellow branding. With a focus on sustainability, functionality, and affordability, IKEA continues to be a go-to destination for home and lifestyle solutions.
The Brief
IKEA wanted to create an interactive in-store experience that would drive customer engagement, increase footfall, and promote specific product lines. They required a fully staffed PhotoPOD that would capture the festive spirit while offering customers an added incentive to shop.
Our Solution
To bring the concept to life, we provided our ARC POD, fully branded with a Christmas theme to match IKEA’s seasonal campaign. We transformed the space into a festive grotto, inviting families to take photos with Santa in a magical setting. Each printed photo featured an IKEA-branded Christmas template along with a QR code offering exclusive discounts on select products, seamlessly linking the experience to in-store promotions.
The Finished Outcome
The IKEA activation was a huge success, attracting a steady flow of customers who engaged with the experience and interacted with the brand. Families loved the opportunity to capture a special festive moment, while the QR code integration encouraged further purchases. With high-quality branded prints and digital sharing options, the campaign not only enhanced the in-store atmosphere but also created valuable marketing content for IKEA.